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The purpose of entrepreneurship:  To make money!  Actually, to “add value to a supply chain through creation or capture.”  

The dollar art above is relevant because it gives me segue to one of the most well-known entrepreneurs of our time:  Steve Jobs.  Did Jobs invent the iPod?  No.  But he took the researched technology and focused on making a difference for his target customers and to his investors.  Simply put:

  • Research and Development (R&D) converts money into technology.
  • Innovation converts technology (products and services) into money.

Entrepreneurs are concerned with the latter buzz-word: Innovation.

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